Are you working long hours, constantly busy, but the money in the bank, doesn't reflect the effort?
Is there too much month left at the end of the money?
Do you feel like there is never enough time? Too many things to do, and not enough day?
If I just work harder, I will fix it. You cannot outwork a broken structure. Hustle is not leadership.
You started for freedom. For impact. For family. But now you're exhausted, carrying every decision, and the business depends on you.
We have built four successful businesses. Worked in high-pressure environments. Coached 173+ business owners globally. We help you increase the value of your business through our L.E.A.D.E.R.ship and 7-Step Business Growth Roadmap systems – creating an environment where your people reach their potential and are rewarded for success.
Detained. Blindfolded. Interrogated in Iran for 70+ hours. No communication. No certainty. No control.
Business is no different. Most business owners are not failing. They are operating without structure under pressure. Structure removes fear. It creates clarity. It gives you control back.
You do not need more effort. You need better structure. Leadership is not working harder. It is building something that works without you.
If you are tired of surviving. If you are ready to stop being the bottleneck. If you want freedom again.
3 Key Leadership Lessons Learnt Under Pressure While Captured in Iran
In 2025, Pete and Janelle were detained by Secret Police in Iran while driving home to New Zealand on a 14-month journey through 53 countries.
Blindfolded, interrogated, and held for over 70 hours under extreme pressure, Pete was forced to make critical leadership decisions without complete information — decisions that ultimately led to their safe release.
Janelle displayed composure and resilience in a deeply patriarchal environment, maintaining strength under scrutiny while witnessing Pete endure physical interrogation.
They returned home after 14 months on the road — resilient, sharpened, and more convinced than ever that leadership is tested not in comfort, but in crisis.
Pete's background spans high-pressure military and policing operations, international business ownership, and elite sport.
Janelle's career spans mathematics, chemistry, and physics education, alongside elite sport.
Today, they equip business owners and leaders to:
When the pressure rises, structure matters. If you're ready to lead with clarity, let’s talk.
Start the ConversationDepth. Experience. Standards. Performance.
We bring global expertise, world-class methodologies, and internationally recognised coaching standard far beyond typical NZ-based training
We’ve built, run, grown, and exited real businesses not just coached them. Clients get practical, experience-based guidance, not theory.
Our coaching track-record spans industries, cultures, and business stages, giving unmatched pattern recognition.
Our high-level sports background adds discipline, resilience, pressure-management, decision-making, and performance psychology. Skills most business coaches lack.
Two coaches, two perspectives, one unified outcome. Clients benefit from balanced masculine-and-feminine insight, communication expertise, and dual-coach accountability.
We go deeper than strategy Our NLP training allows us to shift mindset, behaviour, and confidence, unlocking success from the inside out. The benefit you receive is NLP helps you recognise unhelpful patterns that keep you in an unproductive loop.
We combine financial mastery with advanced team-performance capability rare in NZ coaching and a powerful combination for business growth.
Twenty-plus years gives us depth, maturity, and insight. We haven’t just seen trends; we’ve lived through them and know what works
Our published work, and international life experience provides a rich, Global perspective that elevates our coaching.